A Strategic and Creative Content Marketer
Case Study: Refuge Church (B2C)
Contract Videographer
Results
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Results
Challenge
Background
Refuge Church is located in Southtown San Antonio. Their mission is to "See people changed through the love of Jesus." They believe that the city should be a better place because THE REFUGE is a part of it. They partner with many local charities to serve the city of San Antonio & bring hope to those who need it.
I was a single-person shooter on this video shoot and edit. My challenge was to create a clean, finished product by single-handedly managing a drone, DSLR camera, and GoPro to give me the shots the client desired. The church met in a parking lot at the time and that day was record-breaking heat. I had heat exhaustion for the remainder of the weekend and the turnaround was a two-day turnaround. This video is one of their most successful videos to date. Only one other video has more views than the one I made for them. The media content that beat out my video was the pastor completing 7 marathons in 7 days.
Solution
Keeping things simple on the day of the shoot and arriving early to grab pre-service shots really helped me. Storyboarding with the pastor helped me out in the editing process.
UNCOVERING THE DATA
Capitalized on Instagram Insights.
CONTENT CREATION
Used Final Cut Pro,DJI Mavic Air 2, Canva, Sony a73, tripods, and an Apple m1 chip MacBook Pro.